Spotlight Retailer: Kenig & Alcone

1The integration of two beauty giants has taken NYC by storm.  Kenig, the fashion-focused hair expert teamed up with the “King of Makeup,” Mallardi of Alcone. The two-story shop is unmatched with the most innovative hair and beauty products available dressing their shelves. They’ve found the Sigma brand to be a customer favorite which encouraged them to host a Sigma Beauty Pop-Up Shop for fashion’s in-crowd during this year’s Mercedes Benz Fashion Week for Spring 2015.  Read how they found success and what’s next for Kenig + Alcone Beauty Curators.2 (2)

Kenig + Alcone + Sigma

One of the things we love most about Sigma is the variety offered. Not only staple products, but unique game changing products as well! We also love the customer satisfaction of the line. We’ve never received negative feedback from any customer who purchases Sigma and the return rate is zero.

Part of our mission as a company is to offer unique events, workshops, and to form a strong sense of community. Sigma’s culture is a strong, fun community of makeup lovers; this is right in line with Kenig + Alcone. Coming together to offer the beauty business amazing products and customer service is in the blood of both companies. Also, Sigma has a strong social media component which appeals to our “pro-sumer” market.

3Beauty Broadcast

When it comes to marketing we are all about word-of-mouth. When our staff loves the product that translates to the customer, we are all fans of the line, so marketing it is really quite easy. Sigma’s social media is quintessential to our word-of-mouth philosophy, in today’s digital culture. It’s key to view Sigma as your partner and not just another vendor. Passion speaks loudly!

Polishing the Cutting Edge

Kenig + Alcone thus far and continuing forward, will be a brand always looking for and representing the best-of-the-best products, lines, customer service, classes and events. We are on the cutting edge of the hair and makeup industry from the runway to Broadway. So keep counting on us for your inside view for all the latest beauty trends.

Find Kenig + Alcone on their website, Facebook, Twitter and Instagram.


Guru Faves + GIVEAWAY: Grav3yard Girl

10-15_MK_Guru-Grav3yardgirl_BlogIt’s October! We’re excited to share this month’s featured YouTube beauty expert, Bunny a.k.a. Grav3yardGirl. This Texas native was first known for her ghost hunting and paranormal activity videos, before transitioning to her popular make-up and fashion tutorials. Learn more about Bunny in our fun Q&A below–PLUS, don’t forget to enter to win $500 to at the bottom of the blog.

Bunny’s Favorite Sigma Products

- Warm Neutrals Palette

- P86 – Precision Tapered

- E39 – Buff and Blend™

- Midsummer loose shimmer

- Royally striking gel liner

- Ginger Pumpkin shadow

- Copper F80 - Flat Kabuki

- Copper E55 – Eye Shading

- Copper F05 – Small Contour 

- Copper F35 – Tapered Highlighter 

Shop Bunny’s favorite products here!


Cleopatra Makeup Tutorial


Happy (almost) Halloween, Sigma Beauties!  Are you racking your brain to come up with the perfect, easy costume? Well you’re in luck– Our Sigma makeup artists turned to the oh-so-fabulous Queen, Cleopatra. Create this look with just a simple few steps and be sure to enter our Halloween Competition here for a chance to win $500 to!

Step 1: Cleopatra and bold brows go together like liquid foundation and the F80. Create a dark brow with Top Shelf Brow Pencil, followed by the Dark Brow Powder with the E75 -Angle Brow brush to fill in for a more natural effect.  Finish off with Brow Wax.10-14_Halloween_Competition_Blog1

Step 2:  Apply Indigobird Eye Liner Pencil as a base to the lid and blend it out with the E55 -Shader brush.10-14_Halloween_Competition_Blog2

Step 3: Pack Orsay from the Paris Palette all over the lid with the E55 – Shader brush. Continue with the E38 – Diffused Crease brush to soften the edges. Highlight the brow bone with Unveil Eye Shadow Base.10-14_Halloween_Competition_Blog3

Step 4:  Take the E06 – Winged Liner brush and Muse Eye Shadow and create guide marks to map out the shape of the eye liner.  (We chose to go with a geometric shape.)10-14_Halloween_Competition_Blog4

Step 5:  Go over the guide marks with the Wicked Gel Liner and the E06 – Winged Liner brush. 10-14_Halloween_Competition_Blog5

Step 6: Complete the eyes with multiple coats of mascara and false lashes. To finish off the entire Cleopatra look, pop a soft blush like Serene on to the cheek bones, and add a nude lip–Skinny Dip Lip Vex is the perfect shade!Capture

Happy Halloween, beauties! Don’t forget to tag Sigma on social media with your look and #SigmaBeauty #SigmaHalloween to be entered in our amazing giveaway.

Xo, Sigma