NEW! Steady Glow Collection


We are so excited to announce our new favorite collection! Unleash your inner beach goddess with the new Steady Glow Collection featuring an array of brightening and bronzing products that will make you shimmer and shine. This new collection creates an ethereal glow with shades for every skin tone. Keep your glow all through the year! Read more about the collection below.

Brilliant & Spellbinding Eye Shadow Palette – 12 shades

The Brilliant & Spellbinding Eye Shadow Palette includes twelve toasty-bronze shades created to achieve a sun-lit, shimmery glow and beach goddess effect. Paraben-free.



 Lip Vex – Lip Gloss – 5 shades

The Individual Lip Vex Collection was designed to complement any look desired. All lip glosses contain an opaque, smooth and creamy finish and are paraben-free. From left to right: Vivid, Steady Glow, Dazzling, Chill Out and Skinny Dip.


Loose Shimmer – 5 shades

The Loose Shimmers are powder product for use wherever you like.  Use as a shadow on the eyes, for facial highlighting or mix with your lip gloss. The finish is almost foil-like when worn full strength or subtly shimmery when used minimally.  The shimmer is dimensional and loose to create an ethereal effect. Paraben-free. From left to right: Gilded, Midsummer, Ravishing, Ambrosia and Lush. BP_8-25_SteadyGlow5

Inner Rim Brightener – 3 shades

The Inner Rim Brighteners are instant eye enhancer.  Any discoloration is tempered with these soft and creamy kohl liners.  Smooth along the inner rim of the eye or use through the lower lash line for a brightening effect.  The Inner Rim Brighteners can also double as an inner eye and under the eyebrow highlighter when blended out with a brush. Paraben-free.

Polished:  A peachy nude shade for a soft brightening effect

Unclouded:  A traditional white for a bold and bright eyed look

Final Touch:  A very soft pink for a subtle brightening and taming any yellow discoloration around the eye


Shimmer Cream – 3 shades

The Shimmer Creams are a versatile product that can be used as a brightener anywhere on the face.  Use to highlight and contour or blend a small amount over your cupids or smoothing a small amount down the center of your nose.  The overall effect illuminates a happy and healthy glow! Paraben-free.

Superb:  Peach gold

Sultry:  Deep bronzy shade

Brilliant: Soft peachy pink BP_8-25_SteadyGlow4


If you love a little glow, this collection is perfect for year-round shine!

Shop to get gorgeous >


Guru Faves +GIVEAWAY: Pautips (closed)


Hola, Sigma Beauties!

We are bringing you our next guru favorites– and this girl has a huge Spanish following. YouTube beauty guru Pautips (or Paula) is our next Sigma affiliate who creates videos on YouTube about makeup, hair and beauty tips and tricks– And of course, she’s a die-hard Sigma lover. Enter to win Paula’s 10 favorite Sigma products and get to know her through our Q&A!

Shop Pautips’ Favorites >

Win ALL of the products below! To enter, fill out the form at the bottom and be sure to subscribe to our blog at the right.


Click here to read the Q&A in Spanish.


Thanks to all who entered and subscribed! The winner is Roxana Bowens! Look back next month for another giveaway.




Standout Eyes: New Gel Liners


BP_7-21_GelLiners (1)It’s time to get wingin’! We have just launched our newest product to Get ready to create a standout look with six bold, new gel eye liners. Creamy, smooth and easy to glide, these new products are sure to make your eyes pop! Also available are our two new liner brushes specifically created for winging that eye liner. Read more below about each product and shop to get wingin’!

Liberally Toasted


ShadeLiberally Toasted
Color description: Toasty warm brown
Finish: Opaque


Standout Peacock


ShadeStandout Peacock
Color description: Deep indigo blue
Finish: Opaque




Shade: Unexpected
Color description: Neutral stony grey
Finish: Opaque




Shade: Royally Striking
Color description: True purple
Finish: Opaque


Stunningly Ladylike


Shade: Stunningly Ladylike
Color description: A dark brown-black
Finish: Opaque




Shade: Wicked
Color description: Blackest black
Finish: Opaque



E06 – Winged Liner E06E68 – Line Perfector

e68Shop here for the Standout Eyes gel eye liner collection!