Fall Softly Collection

Insta_FallSoftly_LaunchHere at Sigma Beauty we are always trying to offer something a little different to our fans and this new collection is no different.  We know pastels are in for Autumn and Winter, but we also know that soft and pretty makeup is always on trend.  The colors in the Fall Softly Collection are wearable year round.

The palette is full of soft shades with a couple of darker colors for depth to different looks, and of course one fun shimmer.  But the blush shades range from deep to bright to soft.  The lip products are neutrals for different skin tones and different moods.  And the new lip bases– These are a product that we are so excited to share!  They are creamy pencils that can be used to line the lip and fill it in for a subtle matte look.  Throw a little gloss over the top for shine or to change the color up.  The glosses are milky and sheer offering many beautiful combinations.

This entire collection is a way to put your best foot forward—subtle, polished, and elegant.

Lip Vex – 3 shades   $10.00

The Individual Lip Vex Collection was designed to complement any look desired. All lip glosses contain an opaque, smooth and creamy finish.


Blush – 4 shades     $12.00

The Individual Blush Collection features a versatile assortment of shades and finishes for any skin tone. Each blush has a rich pigmentation, blend-able wear. Paraben-free.


Fall Softly Eye Shadow Palette – 12 shades     $39.00

The Fall Softly Eye Shadow Palette includes twelve buttery pink shades created to bring forth a cozy, cashmere chic feeling transformed into a soft, effortless stare. Paraben-free.


Lip Base – 3 shades (NEW!)     $12.00

The Lip Base Collection features a versatile assortment of large pencils that can be worn alone as a matte, long-wearing lip product or under another product as a base to amplify the overall lip look. Paraben-free.

TW_FallSoftly_PreviewShop our new collection and tag your purchases to #FallSoftly on Instagram and Twitter.



Spotlight Retailer: Kenig & Alcone

1The integration of two beauty giants has taken NYC by storm.  Kenig, the fashion-focused hair expert teamed up with the “King of Makeup,” Mallardi of Alcone. The two-story shop is unmatched with the most innovative hair and beauty products available dressing their shelves. They’ve found the Sigma brand to be a customer favorite which encouraged them to host a Sigma Beauty Pop-Up Shop for fashion’s in-crowd during this year’s Mercedes Benz Fashion Week for Spring 2015.  Read how they found success and what’s next for Kenig + Alcone Beauty Curators.2 (2)

Kenig + Alcone + Sigma

One of the things we love most about Sigma is the variety offered. Not only staple products, but unique game changing products as well! We also love the customer satisfaction of the line. We’ve never received negative feedback from any customer who purchases Sigma and the return rate is zero.

Part of our mission as a company is to offer unique events, workshops, and to form a strong sense of community. Sigma’s culture is a strong, fun community of makeup lovers; this is right in line with Kenig + Alcone. Coming together to offer the beauty business amazing products and customer service is in the blood of both companies. Also, Sigma has a strong social media component which appeals to our “pro-sumer” market.

3Beauty Broadcast

When it comes to marketing we are all about word-of-mouth. When our staff loves the product that translates to the customer, we are all fans of the line, so marketing it is really quite easy. Sigma’s social media is quintessential to our word-of-mouth philosophy, in today’s digital culture. It’s key to view Sigma as your partner and not just another vendor. Passion speaks loudly!

Polishing the Cutting Edge

Kenig + Alcone thus far and continuing forward, will be a brand always looking for and representing the best-of-the-best products, lines, customer service, classes and events. We are on the cutting edge of the hair and makeup industry from the runway to Broadway. So keep counting on us for your inside view for all the latest beauty trends.

Find Kenig + Alcone on their website, Facebook, Twitter and Instagram.


Guru Faves + GIVEAWAY: Grav3yard Girl (Closed)

10-15_MK_Guru-Grav3yardgirl_BlogIt’s October! We’re excited to share this month’s featured YouTube beauty expert, Bunny a.k.a. Grav3yardGirl. This Texas native was first known for her ghost hunting and paranormal activity videos, before transitioning to her popular make-up and fashion tutorials. Learn more about Bunny in our fun Q&A below–PLUS, don’t forget to enter to win $500 to sigmabeauty.com at the bottom of the blog.

Bunny’s Favorite Sigma Products

- Warm Neutrals Palette

- P86 – Precision Tapered

- E39 – Buff and Blend™

- Midsummer loose shimmer

- Royally striking gel liner

- Ginger Pumpkin shadow

- Copper F80 - Flat Kabuki

- Copper E55 – Eye Shading

- Copper F05 – Small Contour 

- Copper F35 – Tapered Highlighter 

Shop Bunny’s favorite products here!


 Congrats to Courtney Passetti on winning the $500 gift card to sigmabeauty.com! Thank you to all who entered.