The integration of two beauty giants has taken NYC by storm. Kenig, the fashion-focused hair expert teamed up with the “King of Makeup,” Mallardi of Alcone. The two-story shop is unmatched with the most innovative hair and beauty products available dressing their shelves. They’ve found the Sigma brand to be a customer favorite which encouraged them to host a Sigma Beauty Pop-Up Shop for fashion’s in-crowd during this year’s Mercedes Benz Fashion Week for Spring 2015. Read how they found success and what’s next for Kenig + Alcone Beauty Curators.
Kenig + Alcone + Sigma
One of the things we love most about Sigma is the variety offered. Not only staple products, but unique game changing products as well! We also love the customer satisfaction of the line. We’ve never received negative feedback from any customer who purchases Sigma and the return rate is zero.
Part of our mission as a company is to offer unique events, workshops, and to form a strong sense of community. Sigma’s culture is a strong, fun community of makeup lovers; this is right in line with Kenig + Alcone. Coming together to offer the beauty business amazing products and customer service is in the blood of both companies. Also, Sigma has a strong social media component which appeals to our “pro-sumer” market.
When it comes to marketing we are all about word-of-mouth. When our staff loves the product that translates to the customer, we are all fans of the line, so marketing it is really quite easy. Sigma’s social media is quintessential to our word-of-mouth philosophy, in today’s digital culture. It’s key to view Sigma as your partner and not just another vendor. Passion speaks loudly!
Polishing the Cutting Edge
Kenig + Alcone thus far and continuing forward, will be a brand always looking for and representing the best-of-the-best products, lines, customer service, classes and events. We are on the cutting edge of the hair and makeup industry from the runway to Broadway. So keep counting on us for your inside view for all the latest beauty trends.