We just had our first-ever New York IMATS experience and can we say… it was a BLAST! We had thousands of people stand in line patiently to shop at our booth and even more people waiting to meet Nicole, Jaclyn and Carli. Thanks to all of you who made our booth such a success! See below some fun images and look forward to our Facebook album with meet & greet photos coming soon.


Shoppers in the Pier 94 line waiting to enter the trade show. There were over 9,000 attendees.


Sigma employees at work!


Annie, our Director of Strategy, helping our customers.



Nicole Guerriero


Jaclyn Hill

I92A0695Carli Bybel

Thanks to all who visited us at IMATS NY. Make sure to check back for meet & greet photos. See you at the next IMATS!

Guru Faves + GIVEAWAY: MakeupbyTiffanyD (closed)

BP_4-07_TiffanyD_FavesHappy spring, Sigma Beauties! We are bringing you our next guru favorites– and this girl is a bonafied Sigma lover from the beginning of Sigma times. Tiffany Denny, or MakeupbyTiffanyD, has chosen her favorite products. She has even answered a few fun questions for all her fans to read. Find out why she chose these 5 products below and ENTER TO WIN all her faves!

Purchase all of Tiffany’s favorite products here>

Defining Eyes Palette: ”I created this palette as an all-in-one kit for perfect, bright and defined eyes.”

F80 – Flat Kabuki: ”This brush does all the work for you- You get a perfect airbrush finish every time.”

Eye Shadow Base – Persuade: ”This shade matches my skin tone perfectly. It evens and perfects any discoloration on my eye area and helps my eye shadow last all day.”

Essential Kit – Make Me Classy: ”My most-recommended brush set, by far. It has the perfect mix of all the basic eye and face brushes you need to create any look and comes with a handy case for traveling and for daily brush storage on my makeup table.”

Brow Powder Duo – Medium: ”My most-used product for perfecting my brows. The great pigmentation and two shades make it super easy and quick to apply.”


Congrats to APRIL RIVERA for winning Tiffany’s favorites. Check back next month for another giveaway!

Spotlight Retailer: Cloud 10 Beauty


Our next spotlight retailer is Cloud 10 Beauty. This social media savy company comes all the way from Ireland.  They started an eCommerce site where people can shop for popular beauty products. We love this retailer for their creativity, online presence and marketing through social media. Read more about Cloud 10 Beauty below!

Sigma: What was the inspiration for Cloud 10 Beauty? 

Cloud 10 Beauty:  While working in the beauty industry, our founder, Blanaid Johnson realized there was a large gap between the shopping experience available in-store and online for beauty products. She saw an opportunity to use technology to help bridge the gap and offer a better online shopping experience, as well as offer brands that were not easily available in Ireland. In October 2011, Ireland’s first social online beauty store, Cloud 10 Beauty was launched.

Sigma: What do you mean when you refer to yourself as a ‘social’ online beauty store? 

Cloud 10 Beauty: We are not your typical online beauty store. Our goal is to make each customer’s shopping experience a more social experience. We offer a live chat feature where customers can chat with our beauty experts. Customers can also interact with each other through product reviews, their profile pages, the Chat forum, the Blog and in Watch, which is our beauty channel where customers can watch the latest reviews and tutorials. We also have a very loyal following on social media which we continuously interact with.

Sigma: What sets you apart from other online beauty stores? 

Cloud 10 Beauty: We offer over 60 brands and almost 2,400 fabulous products. We also provide testers of products like foundation for customer to try before they buy and offer a Beauty Points scheme that allows customers to earn points for buying and reviewing products, signing up to receive our newsletter and for inviting friends to join. From the moment you arrive on Cloud 10, until your products are delivered to your door with your chosen free samples included, we aim to create a simple and fun online shopping experience for beauty that cannot be found elsewhere.

Sigma: Why did you decide to carry Sigma Beauty?

Cloud 10 Beauty: We love the quality and innovation that goes into the development and production of all Sigma Beauty products. Sigma Beauty’s continuous product development ensures there is always new and exciting product launches. Our top-selling products are the F80 – Flat Top Kabuki, the E30 – Pencil and the E35 – Tapered Blending brush.

Shop at Cloud 10 Beauty here>

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