Ask the Artist: Daniel Martin

MUA Daniel Martin

With more than 12 years of experience in both artistry and product development, makeup artist Daniel Martin has established himself as one of the country’s premiere talents. His understanding of makeup has given him a diverse body of work among everything from consulting for brands like Lancome and Aveda, to working on editorial features in Vogue, W, Vanity Fair and Harper’s Bazaar. We talked to Daniel about common beauty blunders, splurge-worthy products and everything in between! Check it out:

Sigma: What are your favorite Sigma products?
Daniel: F15 - Duo Fibre Powder/Blush brush — I use this brush for foundation. F82 - Round Kabuki brush — After I set the face with powder, I like to then go over the entire face with this brush to meld everything together. P86 – Tapered Precision brush — I use this brush to spot powder around the nostrils, above the brow and around the mouth. E50 – Large Fluff brush — This makes for a great concealer brush. I use it where I need extra coverage and works well with thicker concealers.

Sigma: What makeup faux pas make you cringe?
Daniel: I cringe at foundation that is not the correct shade and/or is not blended well on the face. It’s an awful look when your skin tone doesn’t match your neck because of poor foundation color choice or lack of blending.

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Sigma: Which beauty products do you consider most splurge-worthy and why?
Daniel: One should definitely splurge on great complexion products; foundations, concealers, powders, etc.

Sigma: What is the most challenging part of your job? What about most rewarding?
Daniel: The most challenging part of my job is not having enough time for a proper makeup application. The most rewarding are the relationships and friends you make along the way in your career.

Sigma: What is the one thing you suggest women should do to improve their natural beauty?
Daniel: The most important thing for natural beauty is to understand and know your skin and a good care regimen. A great complexion makes makeup application easy and effortless. Once you’re comfortable in your own skin, makeup becomes an accessory, rather than a tool to conceal or hide.

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Twitter: @dmartnyc // Website: The Wall Group

RECAP: Xteeener @ the MOA

xteeener

Xteeener was the highlight at the Sigma store this past weekend bringing in 125 fans from Minnesota and the surrounding area. Keep reading to get a recap on all of the meet ‘n greet details!

xteeener with fanFans came from near and far to see Xteeener and she greeted them with open arms.

makeup demonstrationFor the makeup demonstration portion of the event, Xteeener created a soft smokey eye using a variety of Sigma eye brushes and the limited edition Paris Palette that she helped create in fall 2011.

xteeener with fansThe best-selling Sigma products during the event included the F80 – Flat Kabuki brush, E25 – Blending brush, and the F88 – Flat Angled Kabuki brush.

xteeener event

Xteeener answered beauty and product questions, took photos with her fans, and signed several headshots as well. Guests were able to enter a giveaway during the event for a chance to win one of Xteeener’s three favorite Sigma products! The winners were: Kou Y. from Maplewood, MN who won the F40 – Large Angled Contour brush, Maegan W. from Bloomington, MN who won the Synthetic Essential Kit, and Cynthia T. from Irvine, CA who won the Brush Cup Holder! Congrats!

xteeener with fans

During the event there was a live photo streaming. View it on Instagram with hashtag #sigmaxteeenerevent!

Thanks again to all those who came to the event! Stay tuned for our announcement of when our next YouTube guest will be at the store!

© 2013 Sigma Enterprises, LLC

Get the Look: Color Pop

Pop of Color TutorialWhether you want to go for a more bright look this summer or stick with something more subtle like seen in our last tutorial, we have all the shades you need to make it happen! Today we’re focusing on adding a powerful pop of color to the eye using bold shades from the Resort Palette. Keep reading to find out how to replicate this look!

step 1Apply the eye shadow in ‘Fawn’ to the lid with E55 – Eye Shading brush, followed by the shade ‘Publicize’ underneath the brow, also with the E55 brush.

Step 2Apply the shade ‘Neela’ to the outer crease using an E45 – Small Tapered brush.

Step 3Apply the eye liner in ‘Daydream’ to the inner rim on the bottom lash line.
step 4Using an E65 – Small Angle brush, press the shade ‘Midori’ into the previously applied Daydream pencil.

step 5Give lashes a coat of your favorite mascara.
before and afterFinish the look by dusting cheeks with a light application of Heavenly blush and apply your favorite peach lip color to the lips!

About the model…

Vincy is an Affiliate Program Coordinator and has been working at Sigma for two years. An average day for Vincy includes researching prospective markets, corresponding with potential affiliates to join the Sigma Affiliate Program and organizing the Global Focus feature on the affiliate blog.

Vincy’s three favorite Sigma products include:

What are your favorite shades to use for adding an unexpected pop of color?

© 2013 Sigma Enterprises, LLC

Summer Seaside Look

Summer Makeup

Summer is just around the corner and we couldn’t be more excited! If you’re looking to shy away from the bolds + brights for a while in favor of more natural hues and earth tones, then this sandy seaside-inspired look is just what you need. Keep reading for the six simple steps on how to replicate this summer tutorial for all those relaxing days at the shore!

Prep your lids, take out your Resort Palette and let’s get started!

Summer Makeup Steps

What is your favorite makeup look to wear for summer days at the beach?

© 2013 Sigma Enterprises, LLC

Brush Function: Foundation

Foundation BrushesToday’s brush function focus is on foundation brushes – the most important tool for creating a flawless face! The proper brush makes all the difference in your makeup application and luckily we have quite the selection to choose from. Keep reading to learn about our various foundation brushes and find just the one (or two) that will point you in the way of perfection!

  • F50 – Duo Fibre: A light and diffused foundation application is what you can expect when you use the F50. Works well with powder, liquid or cream products.
  • F60 – Foundation: The most classic of foundation brushes, the F60 gives a soft and smooth application of liquid and cream foundation. Also great for under-eye concealing.
  • F80 – Flat Kabuki: Our No. 1 seller, the F80 is famous for its ability to create the most flawless of finishes by seamlessly buffing product onto the skin. Works with mineral, liquid or cream foundations. Synthetic Sigmax™
  • F82 – Round Kabuki: The dense, rounded top of the F82 makes this brush an excellent choice for buffing mineral foundation onto the skin. Synthetic Sigmax™
  • F84 – Angled Kabuki: The F84 features a rounded, angled top for blending product onto crevices of the face such as around the eyes. Synthetic Sigmax™
  • F88 – Flat Angled Kabuki: The unique, flat angle of the F88 blends foundation easily onto hard-to-reach areas of the face, working especially well on cheekbones and contours of the nose. Synthetic Sigmax™

Which one of these is your go-to Sigma foundation brush?

© 2013 Sigma Enterprises, LLC

Get the Look: Makeup w/ Glasses!

Glasses tutorial_

We love that big glasses and bold frames have made a come back, spurring the popular ‘geek chic’ trend. What we don’t love, however, is that they can sometimes put a damper on your makeup and make eyes feel hidden. For that reason, we asked our lead makeup artist Amanda to give us the run down on the proper makeup application to look stunning in those specs! She used Erin, Sigma’s Wholesale Program Manager, to show how. Check it out:

1 1. Glasses place emphasis on the brows so it’s important to make sure they are well-groomed and filled-in. Brush a brow powder though the brows with the E75 – Angled Brow brush. (We used the shade ‘Scarlett‘ for Erin)

2 2. Sweep the eye shadow ‘Escape’ all over lid and up to the crease with an E55 – Eye Shading brush to create a nude base.

3 3. Apply the eye shadow ‘Topaz’ both into and just above the crease with the E45 – Small Tapered Blending brush to add warmth to the look. (‘Topaz‘ is a great contrasting shade to Erin’s blue eyes to make them pop behind her frames)

4 4. Use the E25 – Blending brush to apply ‘Luna’ just under the eye brow and the inner corner of the eye as a highlight.

5 5. Apply the eye shadow ‘Muse’ as an eyeliner with the E15 – Flat Liner brush along the lash line, followed by a coat of your favorite mascara.

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7About the model… Erin is the Wholesale Program Manager and has been working at Sigma for three years. Her daily job duties consist of managing the wholesale department to make sure the day to day wholesale operations are running smoothly. She ensures that the wholesale customers are taken care of by answering any questions they may have and develops new ways to provide greater service to them.

When we asked Erin what her favorite part about working at Sigma is, she said, “It is amazing to work for a company that is growing at such a fast rate and be able to work with such awesome co-workers! Each day brings something new and exciting. I love that Sigma provides employees the opportunity to use their creativity and come up with new ideas.”

Erin’s three favorite Sigma products include:

This summer Erin is looking forward to opting for bold eyeliner looks. “Everything from bright colors to smudged looks will be fun to play with!”

What is your go-to makeup routine when wearing glasses?

© 2013 Sigma Enterprises, LLC

April Favorites!

April Favorites

We’re into May and it’s time to mention a few favorite Sigma products from the past month! YouTube beauty gurus had quite a few favorite products from Sigma, four of which we picked to spotlight and today we’re showing you what each of them are. Read on to find out which of our beauty items were favored for the month of April!

Casey Holmes is a fan of the ‘Topaz’ Eye Shadow from the Resort Palette. “I just love it, it’s so pretty. I love this color for the crease.”

TIME: 1:44

EleventhGorgeous uses the F15 – Duo Fibre Powder/Blush brush on the daily. “I love it for applying bronzer.”
TIME: 2:21

MakeUpByCamila2 loves the P84 – Precision Angled brush for concealing. “This brush is so convenient and efficient. It’s the perfect concealer brush and I use it all the time.”
TIME: 4:03

Ciaoobelllaxo is happy to finally have her hands on the Mrs. Bunny Essential Kit! “I ordered them and I’m so happy I did. I love them.”
TIME: 12:45

What were your favorite Sigma products for the month of April?

© 2013 Sigma Enterprises, LLC

Meet ‘n Greet w/ Xteeener

Xteeener

Visit the Sigma Beauty store at the Mall of America on Saturday, May 18 from 1-3pm for a special meet and greet with YouTube beauty expert Xteeener! Read on to find out a few things you might not have known about this glam guru plus all the event details!

With more than 322,000 subscribers, Christine has certainly made a name for herself through the vast assortment of videos on her YouTube channel, Xteeener, since her start back in 2006. Check out her channel and you’ll find an array of tutorials, sincere product reviews and a host of beauty tips and tricks.

We caught up with Christine to talk about her top product picks and the look she’s loving most at the moment! Check it out:

Sigma: What are your three favorite Sigma products and why?
Xteeener: I love many of the brushes, namely the F40 – Large Angled Contour for blush, plus all of the brushes from the Sigmax collection. They are amazing for blending out liquid and cream products. The Brush Cup Holders are also a must-have for me! Not only are they adorable and practical for organizing brushes but I have also found them to be so convenient for travel and when working on gigs.

xteeener

Sigma: What is your favorite makeup look at the moment?
Xteeener: I am loving the healthy glow and sun-kissed look, both glammed up or with little to no eye/lip makeup – either way, I just can’t get enough of it!

Sigma: Can you tell us a few things most people don’t know about you?
Xteeener:
In my early college years I joined an Asian-interest sorority where I learned so much about myself and gained a lot of confidence through leadership and social experiences.
I love watching horror movies and shooting zombies (in video games of course!)
I am very allergic to cats–but that doesn’t keep me from playing with them!

Not only will event guests meet Xteeener, but they can also look forward to a makeup demonstration, desserts, a gift bag with purchase of $30 or more, and an entry to an exclusive in-store giveaway featuring Xteeener’s favorite Sigma products that were mentioned above! BONUS – there will be a 10% off store-wide discount during event hours.

RSVP to marketing@sigmabeauty.com! We hope to see you there!

© 2013 Sigma Enterprises, LLC

Mother’s Day Beauty Box

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Mother’s Day is just around the corner! It’s time to get those gifts in order to show Mom just how fabulous you think she is. If you’re still on the search for that just-right gift to give, we have just what you’re after!

The Sigma exclusive Mother’s Day Beauty Box includes four products perfect for achieving a naturally beautiful finish on the eyes, plus a face chart to show how!

In the box you’ll find the following:

Give mom the gift of glam with this one-of-a-kind kit!
Use coupon code MOTHERSDAY at checkout. Get yours >

© 2013 Sigma Enterprises, LLC

RECAP: BeautyBaby44 @ the Sigma Store

1This past weekend was a successful one (to say the least!) as more than 500 fans came to the Sigma store at the Mall of America to see YouTube beauty guru BeautyBaby44 at her exclusive meet ‘n greet! Keep reading to get a recap on all of the event’s highlights!

6Stand in Lindsey’s presence for a just few minutes and it’s easy to see that her captivating charm radiates to those around her — no wonder she has so many loyal fans!

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Aside from receiving gift bags and desserts, guests were also given the chance to enter to win Lindsey three favorite Sigma products. The winners were Shelby O. of Cedar Rapids, IA who won the Resort Palette, Morgan P. of Chippewa Falls, WI who won the Mrs. Bunny Travel Kit, and Great W. of Minnetonka, MN who won the Persuade Eye Shadow Base.

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Fans lined out the door, waiting hours to meet Lindsey and shop around the Sigma store. The best-selling products during the event included the Flat Kabuki – F80, Flat Angled Kabuki – F88, and the new limited edition Resort Palette!

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Due to the overwhelming number of fans, Lindsey was unable to give a makeup demonstration, however, she made plenty of time to sign autographs, answer beauty questions and pose for photos with her fans. She even stayed two hours past the event’s scheduled time frame to meet each and every person that came.

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Thanks again to all those who came to the event! Stay tuned for our announcement of when our next YouTube guest (Xteeener) will be at the store!

© 2013 Sigma Enterprises, LLC